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Our Story


Our Story: Part 1

Our Brand

In the face of our deep divisions, our flags, our borders and our politics serve to turn us against each other. These are the times we must heed a call to action.

A call to our great orators to give a voice to the voiceless. A call to our great authors to write the next chapter of our story. A call to our great artists to paint a beautiful future. On this, our planet, and in this, our time, let us set aside our differences.

United, we share our most common element. We are human. WE ARE BOUND BY BLOOD.

Our Story: Part 2

Our Mission

Bound By Blood's goal is to show the world that no matter how different we are, we have the most important things in common. This message is integrated into everything we do and incorporated into our style. Our brand is designed to be worn by anyone and everyone. Those who are a part of the movement declared themselves as a person who strives for peace and unity while also marking themselves as a beacon of safety for those who have been isolated, judged, or discriminated against.

Send us photos of how you wear your BOUND BY BLOOD clothing and declare yourself a supporter of the movement!

Our Story: Part 3

Our Values

Peace, equality, and unity are the three pillars of our brand. These values are deeply engrained in our brand; from our designs to our color palettes to our unisex products.

We believe every person should be treated equality. We stand firmly against discrimination of race, ethnicity, gender, gender identity, sexual orientation, religion, age, language, class, health or other status.

There is no room for hate here.

Jason Kobishop


The message behind the Bound By Blood is one of peace, equality, and unity. Regardless of our race, gender, social status, and political views, we are all equal at our core element. Instead of focusing on what makes us different, we can achieve more by working together to support what we have in common. I didn't want to create something that was just a name printed on a shirt, but instead a movement with passion and meaning behind it.

I’ve had a lot of amazing people supporting both myself and the movement along the way. Having your friends and family believe in you and your message is truly an amazing feeling. I am forever grateful for every person who has worn the three B's with pride.


Jason Kobishop, Owner/Designer


Meanings behind our marks and logos



We created our own alchemy symbol that combines the traditional symbols of "blood" and "earth".



The three bars reprsent the three pillars of the brand; peace, equality, and unity, as well as the three B's in our initials.



Our monogram depicts the interconnectedness of all people with the three B's woven into each other.

Peace Chain

Peace Chain

The Peace Chain shows how we are all connected in our effort for peace.

Warriors of Peace

Warriors of Peace

A variation of our monogram with the initials of the Warriors of Peace; a special mark for the Warriors to bear.



A double meaning: the numbers 1 and 3 can come together to form a B and it's also taking something traditionally negative and turning it into a positive.

Driven by music.

Music plays a big part in our lives. Whether it’s starting a band or going out and seeing your favorite band perform, we believe music is a great way to bring people together. To share and celebrate music, we have created a Spotify playlist that features our favorite bands, artists that share our message, and musicians from the Warriors of Peace.

Listen to our Playlist
Bound By Blood Spotify Playlist

We believe in you.

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Unite the World